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Guardian Australia to publish weekly political poll

The Guardian Essential Report will survey the country’s voting intention

By Mediaweek AdminPublished Feb 15, 2017
1 min read
The Guardian Australia office

Guardian Australia is partnering with Essential to publish the Guardian Essential Report each week.

The Guardian Essential Report will survey the country’s voting intention with weekly results published exclusively on Guardian Australia.

The partnership will include what The Guardian is claiming will be Australia’s first weekly poll, The Guardian Essential Report, released 48 weeks each year, to gauge the Australian public’s sentiment towards the two major political parties.

The poll is based on Essential’s weekly report based on data provided by Your Source and published in the Guardian’s Australia news section. The Your Source online omnibus poll surveys 1,000 Australians on a weekly basis to measure federal voting intention, plus a range of other regular questions such as preferred prime minister and state voting intention.

Lenore Taylor, editor, Guardian Australia, said: “We have over 1.3m unique browsers for our Australian politics content each month and the Guardian Essential Report will inform our coverage. We are pleased to be working with Essential.”

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