Match & Wood retains Snooze's media account

Match & Wood has retained the Snooze media business, securing a renewed multi-year contract with the leading Australian retailer.

The independent media agency's reappointment to the follows two years of year-on-year sales growth, with the retailer citing Match & Wood's strategic expertise, seamless collaboration, and strong cultural alignment as key factors in the renewed partnership.

The $20 million account, covering media strategy, planning, and buying across traditional and digital media, was won by the independent media agency in 2022 after 14 years with Starcom.

"At Snooze, we conduct periodic reviews to ensure we are delivering the most effective, competitive, and cost-efficient media strategy for our franchise network," Doni Davies, general manager of marketing and ecommerce at Snooze, said.

"Over the past two years, Match & Wood has partnered with us to drive consistent year-on-year sales growth, and our working relationship has never been stronger. Their strategic expertise, efficiencies, and communication have been outstanding, and we are absolutely thrilled to continue this partnership and look forward to building on our shared success."

Penny Watson, head of brand at Snooze, said: "This year we launched our new brand platform, ‘every day, every night amazing’, which has been a major milestone for Snooze in differentiating ourselves in the market. Match & Wood played a critical role in crafting the media strategy around this work and ensuring its success across multiple channels.

"We couldn’t have brought this platform to life in such an effective way without them, and we’re absolutely thrilled with the results."

Christopher O’Keefe, COO at Match & Wood, added: "We are incredibly proud of the work we’ve achieved with Snooze over the past two years, and the meaningful impact our team has had on their business growth. The Snooze team are outstanding operators who are driving strong momentum for the brand, and together we have created a powerful partnership. We are thrilled to be reappointed and excited for what’s to come."

Keep on top of the most important media, marketing, and agency news each day with the Mediaweek Morning Report – delivered for free every morning to your inbox.