Match & Wood nabs Renault Group's media planning and buying

Independent agency Match & Wood has won the media planning and buying account for Renault Group, which was previously held by OMD.

The 125-year-old French automotive brand has been present in Australia since 1947 and has a national footprint of 57 Dealers.

"Match & Wood have demonstrated a strong understanding of the unique challenges and opportunities in the automotive market, making them an ideal partner for Renault Australia," Elena Woods, marketing communications manager of Renault Australia, said.

"Their strategic expertise combined with a results-driven approach aligns perfectly with our business objectives. As we continue to grow and reposition the Renault brand with exciting new models over the next 18 months, we’re confident that Match & Wood’s passion for our brand and collaborative approach will help us connect with our audience and drive meaningful results."

Lyndelle O’Keefe, CEO Match & Wood, added: "In a highly competitive market with new players arriving all the time, we’re thrilled to be partnering with Renault Australia, a brand with such a rich heritage, an outstanding range, and a clear understanding of who they are and what they stand for.

"The tender process was incredibly rewarding, with strong alignment between our teams and a shared commitment to openness, collaboration, and true partnership. We’re excited to help drive the next phase of Renault’s journey in Australia."

Group director Verity Martin will lead the account and said of the win: "We’re thrilled to be working with Renault Australia. They have an exciting vision for the future, which makes this partnership really inspiring for our team. With new models on the horizon and a growing media presence, there’s so much potential to create smart, impactful campaigns together, and we can’t wait to roll up our sleeves and get to work."

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