The Media Agency 50: Celebrating leadership, culture and impact
Australia’s most respected recognition of media agency leadership is back and bigger than ever.
The Mediaweek Media Agency 50 list has been shaped with input from a distinguished advisory board, whose perspectives on leadership, client impact, culture, and industry capability informed the development of the 2025 framework.
The advisory board’s role was consultative – helping Mediaweek define the values and criteria by which leaders will be recognised.
The final selection and ranking remain the responsibility of Mediaweek’s editorial team, ensuring independence and integrity.
The 2025 advisory board includes:
• Philippa Moig, CEO, UnLtd
• Sam Buchanan, CEO, Independent Media Agencies Australia
• Sophie Madden, CEO, Media Federation of Australia
• Darren Woolley, Founder and Global CEO, TrinityP3
• Rowena Millward, Growth and Capability Expert
• Virginia Hyland, former CEO, Havas Media Network
The redefined Media Agency 50 ensures that both independents and global holding groups are recognised on equal footing. Leaders will be celebrated for their creativity, their culture, their resilience, and their contribution to progress, rather than size or scale alone.
Alongside the revamp of our Media Agency 50 list, the annual Mediaweek 100 will also have a new approach. Five new lists have been introduced to replace the single 100-name list: the Power 20, the Growth 20, the Innovation 20, the Influence 20, and the Impact 20.
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Together, these lists provide a broader and more inclusive showcase of the leaders redefining today’s media landscape.
Event details
The 2025 Mediaweek 100, including the Agency 50, will be revealed at a gala event on Friday, 24 October 2025, at Crown Sydney’s Pearl Ballroom.
Submissions close 24 September 2025 (11:59 pm AEST). Enter here.
The 2025 Mediaweek 100 and Media Agency 50 are proudly supported by News Corp Australia, Perion, and QMS
