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Sophie Madden

Showing 1 - 10 of 28 results

MFA Census 2026: Media agencies shrink as industry undergoes cultural reset
Data

MFA Census 2026: Media agencies shrink as industry undergoes cultural reset

Aimee Buchanan: 'The shifts we’re seeing in workforce structure reflect an industry that is actively adapting, not reacting to new realities'

by Vihan MathurMar 24, 2026

MFA names Aimee Buchanan chair and Imogen Hewitt deputy chair
Agency News

MFA names Aimee Buchanan chair and Imogen Hewitt deputy chair

It comes as the MFA reshapes its leadership for the next phase of industry change.

by Natasha LeeMar 12, 2026

Gen Z now 48% of media workforce as MFA urges leadership reset
News

Gen Z now 48% of media workforce as MFA urges leadership reset

The fear? Much of the industry conversation still leans on outdated assumptions.

by Natasha LeeFeb 12, 2026

The Media Agency 50: Celebrating leadership, culture and impact
News

The Media Agency 50: Celebrating leadership, culture and impact

Australia’s most respected recognition of media agency leadership is back and bigger than ever.

by Mediaweek AdminSep 1, 2025

MFA Hall of Fame member John Grono to retire after 50 years
Agencies

MFA Hall of Fame member John Grono to retire after 50 years

Sophie Madden: 'It’s no exaggeration to say that John has perhaps contributed more than anyone else to ensuring the strength and evolution of our industry’s research product.'

by Alisha BuayaAug 7, 2025

MFA EX names six leaders presenting Inspiration X sessions
Agencies

MFA EX names six leaders presenting Inspiration X sessions

Sophie Madden: 'The final topics are sharp, relevant and thought-provoking – with just the right mix of humour and edge.'

by Alisha BuayaJul 9, 2025

Ad industry decarbonisation project Ad Net Zero appoints local leader
Agencies

Ad industry decarbonisation project Ad Net Zero appoints local leader

Sophie Madden: 'Arum is exactly the right person to lead Ad Net Zero Australia as we drive meaningful, long-term change across the advertising industry.'

by Alisha BuayaJul 2, 2025

2025 MFA Awards finalists announced
Agencies

2025 MFA Awards finalists announced

Sophie Madden: 'These campaigns are not just smart and strategic – they’re creating real, positive change and truly reflect our industry purpose of We Are The Changers.'

by Alisha BuayaJun 17, 2025

Media agencies continue to be resilient and adaptable: MFA Industry Census
Agencies

Media agencies continue to be resilient and adaptable: MFA Industry Census

Sophie Madden said: 'Media agencies demonstrated strength in tough trading conditions, while evolving in response to client needs.'

by Alisha BuayaMar 11, 2025

MFA puts call out for session proposals for MFA EX
Agencies

MFA puts call out for session proposals for MFA EX

Philippa Moig: 'Think beyond your team, beyond your agency.'

by Alisha BuayaFeb 25, 2025

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