Sophie Madden
Showing 1 - 10 of 28 results

MFA Census 2026: Media agencies shrink as industry undergoes cultural reset
Aimee Buchanan: 'The shifts we’re seeing in workforce structure reflect an industry that is actively adapting, not reacting to new realities'
by Vihan Mathur – Mar 24, 2026

MFA names Aimee Buchanan chair and Imogen Hewitt deputy chair
It comes as the MFA reshapes its leadership for the next phase of industry change.
by Natasha Lee – Mar 12, 2026

Gen Z now 48% of media workforce as MFA urges leadership reset
The fear? Much of the industry conversation still leans on outdated assumptions.
by Natasha Lee – Feb 12, 2026

The Media Agency 50: Celebrating leadership, culture and impact
Australia’s most respected recognition of media agency leadership is back and bigger than ever.
by Mediaweek Admin – Sep 1, 2025

MFA Hall of Fame member John Grono to retire after 50 years
Sophie Madden: 'It’s no exaggeration to say that John has perhaps contributed more than anyone else to ensuring the strength and evolution of our industry’s research product.'
by Alisha Buaya – Aug 7, 2025

MFA EX names six leaders presenting Inspiration X sessions
Sophie Madden: 'The final topics are sharp, relevant and thought-provoking – with just the right mix of humour and edge.'
by Alisha Buaya – Jul 9, 2025

Ad industry decarbonisation project Ad Net Zero appoints local leader
Sophie Madden: 'Arum is exactly the right person to lead Ad Net Zero Australia as we drive meaningful, long-term change across the advertising industry.'
by Alisha Buaya – Jul 2, 2025

2025 MFA Awards finalists announced
Sophie Madden: 'These campaigns are not just smart and strategic – they’re creating real, positive change and truly reflect our industry purpose of We Are The Changers.'
by Alisha Buaya – Jun 17, 2025

Media agencies continue to be resilient and adaptable: MFA Industry Census
Sophie Madden said: 'Media agencies demonstrated strength in tough trading conditions, while evolving in response to client needs.'
by Alisha Buaya – Mar 11, 2025

MFA puts call out for session proposals for MFA EX
Philippa Moig: 'Think beyond your team, beyond your agency.'
by Alisha Buaya – Feb 25, 2025
