Sophie Madden
Showing 11 - 20 of 28 results
MFA brings media industry together for the launch of the Psychosocial Safety Code of Conduct
Sophie Madden: 'The Code empowers businesses to navigate these challenges while protecting their people and meeting legal obligations.'
by Alisha Buaya – Feb 19, 2025
MFA celebrates collaboration and progress in the industry at AGM
The MFA celebrated the rollout of initiatives such as Ad Net Zero and MFA People First – A Playbook for Leaders on Psychosocial Safety.
by Mediaweek Admin – Nov 25, 2024
OzTAM to launch VOZ Streaming: A new era for programmatic BVOD trading
Karen Halligan: 'This launch aggregates BVOD inventory at scale and represents a significant innovation as we prepare for VOZ as a trading currency on 29 December 2024.'
by Mediaweek Admin – Nov 17, 2024
JCDecaux, QMS, oOh!Media, Val Morgan and Torch Media donate $1.2m advertising space to MFA's We Are The Changers campaign
Sophie Price: "Our goal with this campaign is to maintain the momentum and awareness, especially as fresh talent joins our ranks."
by Alisha Buaya – Sep 30, 2024
Photo gallery: Industry dresses to impress for the 25th MFA Awards
Sophie Madden: "Celebrating the 25th anniversary of the MFA Awards is an important milestone and a valuable reminder of our impact as an industry of Changers."
by Mediaweek Admin – Sep 24, 2024
'Creating and inspiring change': MFA EX Sydney sparks effective, challenging and inspiring industry conversations
Sophie Madden: MFA EX is "a day for creating and inspiring change, and ultimately to deliver great effectiveness in everything we do, because we are the changers."
by Mediaweek Admin – Sep 23, 2024
OMD Create wins Grand Prix at the 25th MFA Awards for Telstra's 'Free Calls to Santa' campaign
Sophie Madden: 'The finalists and winners of the MFA Awards represent the very best of change-making media thinking and effectiveness.'
by Alisha Buaya – Sep 19, 2024
MFA EX announces Inspiration X session speakers
Sophie Madden: "The Inspiration X presentations consistently strike a balance between being informative and entertaining, with a healthy dose of provocation thrown in."
by Alisha Buaya – Jul 31, 2024
'Gamechanger for the television industry': VOZ to become TV trading currency in December
The MFA's Sophie Madden said that "industry education and training is the next crucial step to ensure a successful rollout."
by Tess Connery – Jul 25, 2024
KFC, New Balance, FIFA, L’Oreal and ALDI campaigns among 2024 MFA Awards finalists
"I was wowed by the calibre of media thinking and the work that’s gone into delivering clear and powerful entries."
by Alisha Buaya – Jun 3, 2024
