Out of Home talent honoured at the 2025 Outdoor Media Association Industry Awards

The Out of Home (OOH) sector paused to celebrate its brightest talent last night at the 2025 Outdoor Media Association (OMA) Industry Awards, held at Crown Sydney.

Described as a night of energy, recognition and camaraderie, the event highlighted the professionals whose creativity, innovation and dedication continue to elevate the Out of Home industry in Australia.

This year saw over 90 nominations across 15 categories, reflecting both the momentum and depth of talent within the OMA membership.

“The atmosphere at Crown last night was electric. The Industry Awards are a rare moment for Out of Home to hit pause, come together, and celebrate our people. Congratulations to all our winners and finalists whose passion and creativity keeps our industry moving forward,” said OMA CEO Elizabeth McIntyre.

Among the evening’s most poignant moments was the induction of Steve O’Connor, former CEO of JCDecaux, and the late Keith Forbes, formerly of Buckle Brothers, into the OMA Hall of Fame.

“Both are incredibly deserving, having contributed so much to the Out of Home industry. The moving tributes from industry stalwarts last night are a testament to the strength of their legacy, one that continues to shape what we see today,” McIntyre added.

Judging was carried out by a respected panel of industry leaders: Adam Cadwallader (Motio), Brad Bishopp (Bishopp), Cathy O’Connor (oOh!media), Charles Parry-Okeden (OMA and MOVE), Ged Hart (Total Outdoor Media), Kirrily Hirst (GoTransit), and Kirsty Dollisson (TorchMedia).

2025 OMA Industry Award winners

Emerging Leader Award

• Alex Hobbs – oOh!media

OMA Industry Award

• Michael Cali – oOh!media

Excellence in Innovation Award

• Sabarish Chirakkal – VMO

Outstanding Service Award

• NSW | Adam Cadwallader – Motio

• NSW | Jason Bell – oOh!media

• QLD | Chris Tyquin – goa Billboards

• VIC | Danielle Cameron – VMO

• SA | Mark Williams – oOh!media

• WA | Phil Dada – GoTransit Media Group

Rising Star Award

• NSW | Brendan Murphy – Motio

• QLD | Samantha Shakspeare – Bishopp Outdoor Advertising

• VIC | Kate Sproule – oOh!media

• SA | Maddison Caputo – oOh!media

• WA | Dominic Driscoll – oOh!media

Excellence in Design & Construction

• The Icon (Melbourne) – JCDecaux & Hanlon Industries

Excellence in Field Work & WHS

• Fernando Alfeirao – QMS Media

Hall of Fame Inductees

• Keith Forbes (posthumous)

• Steve O’Connor (former CEO, JCDecaux)

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