OMA
Showing 1 - 10 of 107 results
OMA launches OUT There series focused on OOH campaigns
The series features marketers discussing Out of Home campaign strategy and creative.
by Natasha Lee – May 18, 2026
OMA awards 2026: QMS, oOh! And JCDecaux take top honours
The Outdoor Media Association gathered the industry at W Sydney to celebrate top out-of-home leaders.
by Duane Hatherly – May 8, 2026
OMA and RSL to roll out national ANZAC Day OOH campaign
The campaign will run across thousands of out-of-home placements.
by Vihan Mathur – Apr 13, 2026
OMA announces finalists for 2026 Industry Awards
The awards recognise individuals, teams and organisations contributing to the development of the OOH industry.
by Natasha Lee – Apr 7, 2026
OMA’s OUTperform 2026: decoding AI and the future of OOH
OMA’s OUTperform event returns to W Sydney in May to tackle outdoor media's future, AI, and regulatory hurdles.
by Duane Hatherly – Mar 24, 2026
Mediaweek Newsmakers: MOVE 2.0 unshackled
The $20 million measurement tool MOVE 2.0 is live, giving planners power to track audience mobility over formats.
by Duane Hatherly – Mar 20, 2026
JCDecaux: Why the $20m MOVE switch is OOH’s best weapon
Following the March 16 hard switch to the new MOVE currency, JCDecaux shares how the fresh data validates OOH.
by Duane Hatherly – Mar 17, 2026
Out of home levels up: MOVE audience measurement is live
The out of home sector officially launched its highly anticipated MOVE audience measurement tool nationwide.
by Duane Hatherly – Mar 9, 2026
OOH measures all formats nationwide with $20M MOVE launch
The Australian outdoor industry's $20 million MOVE platform lands March 9, with world leading human attention metrics.
by Duane Hatherly – Mar 6, 2026
OOH revenue defies soft ad market to hit $1.44 billion in 2025
The broader ad markets may be cooling, but digital panels help the outdoor sector steal share from legacy rivals.
by Duane Hatherly – Feb 26, 2026
