Pandora Radio appoints programmatic sales director

Pandora has appointed Alison Pavy into the newly created role of programmatic sales director.

Pavy joined Pandora more than two years ago and was previously a senior sales executive. Prior to Pandora, she held senior sales roles with Mi9 and Microsoft in Australia and the UK.

In her new role, Pavy will oversee the growth of Pandora’s programmatic offering as the music streaming company extends its presence and product portfolio.

Pandora commercial director ANZ Chris Freel said: “I am delighted that Ali is moving into this pivotal role as we supercharge our programmatic offering through 2017. Her promotion is a true testament to the strength of talent within Pandora. Ali is obsessed with driving results for our advertising partners and has the rare ability to combine the technical elements of marketing with the creative and emotional side. As programmatic evolves in this market her skills will be invaluable in helping to drive our progression.”