QMS switches on Canberra's first roadside digital billboards

QMS has switched on the first and only roadside digital billboards in Canberra, as part of its recent Canberra Airport Advertising concession win.

Known as “The Capitals”, the double-sided supersites are strategically positioned on the corner of Pialligo and Fairbairn Avenues to provide unrivalled impact and extended dwell times for motorists.

The Capitals is set to impact more than 1.2 million people per period, and will capture both local roadside traffic and those entering and exiting the airport.

The launch of The Capitals means QMS’s advertisers will have full creative flexibility and access to dynamic ad-serving capabilities to deliver higher audience engagement in a market that has traditionally been void of outdoor advertising.

QMS CEO Barclay Nettlefold said, “We are thrilled to be the pioneers of landmark digital outdoor in the ACT as we bring our expertise and experience to Canberra with The Capitals.

“Being the first outdoor media company to launch premium digital billboards in this important market is a significant milestone for QMS and a reflection of our valuable new partnership with Canberra Airport.”

Inaugural advertisers on The Capitals include Domain, Dan Murphy’s, Uber, Ford, McDonald's and the National Gallery of Australia.