QMS Sport & Techfront alliance: QMS expands portfolio of sports media

QMS Sport and Techfront Australia have announced an alliance which sees QMS Sport expand its portfolio of sports media rights and Techfront Australia consolidate its position as the pre-eminent supplier and operator of on-field LED signage in Australia and New Zealand.

The media sales rights to all NRL games, including the State of Origin series, and select AFL games will be consolidated under the new alliance via QMS Sport, with Techfront providing a uniformed display across all on-field LED signage, including game-day operational duties.

QMS Sport now represents the largest on-field sports media network in Australia. The expanded presence across the NRL and AFL competitions complement its existing media rights across the super netball, rugby union, FFA and V8 Supercars.

QMS CEO John O’Neill said: “QMS Sport’s sales strategy has been to simplify brands' access to the highly sought-after sports audience by strategically acquiring the media/marketing rights for the most popular sports, codes and events. This deal cements QMS Sport as the largest sports rights media business in Australia and New Zealand and provides a dominant position across all major sporting codes in this country.”

Techfront Australia GM sport Luke Byrne said: “Techfront Australia is looking forward to delivering and operating the largest on-field LED signage sporting program throughout Australia and New Zealand as part of this new alliance with QMS Sport.”