Val Morgan Digital unveils Greenlight, a tool for streamlined content campaigns
The Greenlight is slated for launch next month with select agencies currently participating in test campaigns.
Val Morgan Digital has unveiled The Greenlight - a project management tool designed to simplify and streamline content campaigns for its agency partners.
The Greenlight will give agencies a centralised platform for managing every aspect of a campaign, from initial briefing to final delivery and reporting.
Val Morgan Digital says The Greenlight eliminates the need to juggle multiple platforms, "fostering seamless collaboration and enhanced efficiency."
"We understand the challenges agencies face in managing complex content campaigns across various platforms," said Liam O’Meara, national sales director, Val Morgan Digital.
"The Greenlight was developed with the specific needs of our partners in mind. This intuitive tool streamlines the entire process, from capturing client briefs and managing collateral like logos and creatives, to sharing draft, preview, and live links, and ultimately delivering final assets all in one place."
The Greenlight is slated for launch next month with select agencies currently participating in test campaigns.
Sophie Walsh, head of OMD Create said: “We're incredibly excited to be among the first agencies to utilise The Greenlight. The potential to streamline our content campaign workflows and improve efficiency is significant, and we look forward to an ongoing successful partnership with Val Morgan Digital.”
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Key features of The Greenlight include a centralised hub which will allow users to manage the entire content creation process within a single platform; a streamlined collaboration; enhanced efficiency; improved transparency and simplified reporting.
The digital youth publisher brings together BuzzFeed, Fandom, LADbible, The Latch, POPSUGAR and Tasty under one roof and reaches 4.25 million 14-39-year-olds each month.
In May, Val Morgan Digital announced its expansion into APAC, and will manage commercial representation for LADbible Group across markets including India, Singapore, Thailand, and the Philippines.
The move is effective immediately and builds on the five-year commercial partnership between the company and LADbible Group in Australia and New Zealand.
