Nielsen Ad Intel releases travel and tourism data for October 2021
• Digital impressions are up by almost 40% in October
The latest data released by Nielsen Ad Intel explores what the travel and tourism sectors look like in Australia after almost two years of pandemic restrictions.
Nielsen data showed $8.5M was reported in total digital Travel estimated ad spend during the month of October 2021, with digital including display, video and social. Digital impressions are up by almost 40% in October compared to the previous month.
Category spotlight: passenger shipping lines/cruise
Top Advertisers - October 2021
Emerald Cruises
Oceania Cruises
Royal Caribbean Cruise
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Category spotlight: tourist authorities
Top Advertisers - October 2021
Tourism & Events Queensland
Sunshine Coast Regional Council
SA Tourism Commission
Category focus: travel agents
Top Advertisers - October 2021
Stayz
Air BnB
Flight Centre
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