Nine's Nikki Rooke steps up to replace Richard Hunwick

Nine has promoted Nikki Rooke to director of sales – total television, replacing Richard Hunwick, who announced his resignation last week.

Hunwick will finish at Nine at the end of September.

See also: Nine’s Richard Hunwick resigns as director of sales – total television

Rooke joined Nine two years ago from SCA, and is currently Nine's director of sales – Sydney, and oversees Nine’s TV, streaming, audio, and publishing assets. In her new role, Rooke will lead Nine’s national total television sales team overseeing Metro TV, Regional TV, and BVOD.

She will report to Nine’s chief sales officer Michael Stephenson, and will work alongside Jo Clasby (director of sales – total publishing), Ashley Earnshaw (director of sales – total audio), Nick Young (commercial director – digital), and Lisa Day (director - Powered).

Stephenson described Rooke as "the ultimate professional."

"She is one of our industry's most senior commercial leaders and her track record speaks for itself. She is passionate about our people and she has an in-depth understanding of what marketers need. There simply isn't a more perfect or more qualified person to lead our Total TV team than Nikki Rooke”.

Speaking of her new role, Rooke said she was "thrilled to be leading Nine’s Total TV team and fill the very big shoes left behind by Richard Hunwick."

"I can't wait to work with all our advertisers who understand and embrace the power of television and the sustainable, profitable returns it delivers to their businesses both in the short and long term.

“I am also very excited to be working with such a talented sales team both market facing and those behind the scenes who work tirelessly every day to ensure our clients have the best experience possible."

Rooke will begin her new role on 1 July. Her replacement as director of sales – Sydney will be announced in the coming days.