oOh!media adds 15 large format digital billboards

oOh!media is significantly extending its large format digital billboard network across Sydney after winning a long-term contract from Transport for NSW for more than a dozen new premium greenfield sites.

The major tender win will see new digital billboards installed on overhead bridges along Sydney’s high traffic arterials including the M1, M4 and Hume Motorways, the Sutherland Shire, the North West growth area, and key roads in Ryde, Auburn, Merrylands and Gordon.

All 15 sites are planned to be digital, enabling oOh! to enhance its data-led capabilities and deliver more connected campaign solutions for advertisers and make brands unmissable.

oOh!’s Sydney large format network currently spans 170 classic and digital billboards, reaching 93% of the metropolitan population each week.

“These hand-picked locations secure our presence on Sydney’s busiest motorways, with the potential to reach 5.4 million drivers weekly,” said Robbie Dery, chief commercial operating officer at oOh!.

“This win reinforces our position as Australia’s leading Large Format Out of Home operator and reflects our strategy of securing the most impactful sites and high-profile motorways in these key markets.”

oOh!, will begin rolling out the new assets over the coming 12 months, with the win further boosting its network and revenue growth as it heads into 2026.

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