From My Feed: Employee Generated Content is Taking Over My Feed This Month
'People trust people, and there's nothing more trustworthy than hearing directly from someone who works at a company or, even better, founded it!'
Hey readers, Alexis here! This month, I've noticed something fascinating in my own content consumption. I'm becoming seriously invested in certain brands purely because of their employee content. It’s almost TV show character level.
This isn’t the standard "company culture" posts (though those are necessary!). I'm talking about getting a peek behind the curtain, seeing the people and even the owners (and commercial directors!!) that you wouldn't typically get access to pre social media, unless it was a formal interview.
Now for the confession, my attention is focused on guessing what matching outfits the team at Girls With Gems will show up matching in (and when I can buy them), and as for TBH Skincare the team there have me waiting to see what prank their leadership team will be put through next.
As social media increasingly becomes the place for inspiration, education, and the go-to search engine for younger generations, we know being part of the conversation is crucial. BUT there are many brands who are still lacking that social presence from an organic perspective.
So, I wanted to bring you into my feed and show you how brands are creating employee content alongside their traditional brand and creator strategies:
IB Property: Mastering the "Pranking My Boss" trend
@i.bproperty He’s definitely sick of us 😂 #boss #office #realestate #pranks #sydney ♬ original sound - IB. Property
The leading media trade publication in Australia.
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TBH Skincare: “My name is … and I” trend
Industrie: Remixing to create the dating apps and looking for a man in finance trend!
@industrieclothing If @FISHBOWL can’t get her a date, nothing will #finance #financetok #financebro #songofthesummer #financebros #sydney ♬ Looking for a man tima remix - Tima Pages
So, what's the point? Authenticity cuts through the noise.
People trust people, and there's nothing more trustworthy than hearing directly from someone who works at a company or, even better, founded it! It builds connection, personifies your brand, and can even attract top talent who want to be part of a vibrant, engaged team.
Key takeaways
1. Include Employee Generated Content (EGC) as a Core Content Pillar
Don't let EGC be an afterthought. Integrate it strategically into your content plan as a consistent source of authentic, engaging content. It's about showing the human side of your brand.
2. Real People, Real Results
Brand ads and influencers still have their place – there is absolutely no denying that! But your employees are an asset, and their voices can be a powerful tool for enriching your brand narrative and building genuine connection.
3. Trends as Opportunities
EGC is a fantastic way to create quick, low-fi social content that taps into current trends. It's about joining real conversations and connecting with your audience in a relatable way, showing that your brand is not just a logo, but a community of people.
The question is now, should l start pranking my boss...
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See here for more of From My Feed by Alexis Whelan
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Top image: Alexis Whelan
