Out of home maintains growth in 2019 with revenue up narrowly

The Out of Home (OOH) industry has announced an increase of 1.5% on net media revenue for 2019, reporting $935.5 million, up from $921.6 million* for 2018.

Quarter four 2019 saw a decrease of 2.3% on net media revenue year-on-year, posting $269.9 million, slightly down from $276.3 million* for quarter four 2018.

Digital OOH (DOOH) revenue accounts for 55.8% of total net media revenue year-to-date, an increase over the recorded 52.0%* for the same period last year.

"Last year marked our tenth consecutive year of growth - reflecting advertiser trust in the channel and investment into a data-driven digital network. Out of Home has proven to be a true broadcast medium and plays an ever more important role in the community, as seen with OMA members' support for the bushfire appeal," said Charmaine Moldrich CEO, OMA.

"The latter part of 2019 was a challenge for the advertising industry as a whole. We are pleased that Out of Home maintained its position as one of a few growing media channels," Moldrich continued.

"Out of Home has the advantage of being 'always-on' and plays an essential role in the media mix. Our relative stability in a difficult market environment reflects our inherent value to advertisers," added Moldrich.

* Previously released revenue figures have been adjusted to reflect changes in the OMA membership.