APN Outdoor secures significant new Sydney metropolitan billboard contract

APN Outdoor has signed a new seven-year agreement with Roads and Maritime Services (RMS) effective August 2018.

APN Outdoor retains the 16 panels it already operates for Roads and Maritime Services and adds another 34 panels. A significant proportion of the 50 panels have the potential to be converted to digital technology.

APN Outdoor chief executive officer and managing director James Warburton said: “The Roads and Maritime Services contract was a key priority for our business. It extends and completes our full geographic coverage of Sydney and also gives us the opportunity to develop more sites including new significant digital greenfield sites on major traffic routes throughout the state.

“The Roads and Maritime Services contract is a key part of our strategy of transformation, innovation and the evolution of APN Outdoor in the broader media ecosystem,” he said.

Hume Highway, Strathfield

The Roads and Maritime Services contract includes key sites on Pennant Hills Road (pictured top), Cumberland Highway, the M4, Hume Highway, M7, F5 and Warringah Road. It also includes bridge sites in the F3 motorway, expanding APN Outdoor’s footprint into regional areas.

Roads and Maritime is an agency of the New South Wales Government and is responsible for building and maintaining road infrastructure and managing the day-to-day compliance and safety for roads and waterways.

The Roads and Maritime contract follows the recent addition of the Northern Beaches’ B-Line bus service to APN Outdoor’s Sydney Transit Network and the renewal by APN Outdoor of three key contracts: Transport for Brisbane, Transdev Melbourne and Adelaide & Parafield Airports.