First bus shelter installation marks beginning of oOh!media’s Woollahra expansion

Work has begun on the Eastern Suburbs leg of oOh!media’s Premium Sydney network, with the first bus shelters installed in the affluent suburb of Woollahra. 

Set to go live in April, the Woollahra offering will include a fully digital OOH network with large format and full motion anamorphic screens, as well as a network of small format digital portraits in the CBD and eastern suburbs. 

Robbie Dery, chief commercial operating officer at oOh!, described the Woollahra installation as a project that "demonstrates our continued commitment to make public spaces better by investing in high quality street furniture infrastructure for the benefit of all citizens commuting or living in this exclusive part of eastern Sydney.  

“We are now well advanced in construction and excited about how it, combined with Sydney Metro and the Metro Martin Place will combine as part of the Sydney Premium network to deliver advertisers the most premium audiences with just one Out of Home supplier."

Funded by oOh!media and powered by renewable energy, Woollahra’s new digital street furniture network features 77 LED screens placed across 10 of Sydney’s eastern suburbs: Double Bay, Bellevue Hill, Darling Point, Point Piper, Vaucluse, Watsons Bay, Rose Bay, Paddington, Woollahra, and Edgecliff. 

The Sydney Metro City and Southwest line will also become a part of the Premium Sydney network, reaching commuters at eight CBD stations: Barangaroo, Martin Place, Gadigal (Pitt Street), Crows Nest, Victoria Cross (North Sydney), Waterloo, and new Metro platforms at Central and Sydenham.

This line will also include the Sydney Metro Martin Place precinct, home to Macquarie’s global headquarters. 

Earlier this month, oOh! renewed Australia’s largest single street furniture contract, partnering once again with Victoria’s Department of Transport and Planning. 

The 17-year partnership oversees street furniture across metropolitan Melbourne, and the renewed contract will see oOh! convert hundreds of classic format panels to digital LED screens in a digital transformation program.