OMA reveals the OOH industry's half-year net media revenue reaches $543.5 million

The Outdoor Media Association (OMA) has revealed the Out of Home (OOH) industry's half-year net media revenue of $543.5 million.

This is an increase of 11.9% from $485.7 million for the same period in 2022.

Digital Out of Home (DOOH) revenue accounts for 68.1 per cent of total net media revenue year-to-date, an increase over the recorded 58.7 per cent for the same period last year.

Half-year net media revenue category figures are provided from 2022 to capture the growth of the industry including OMA membership up to May 2023:

Category figures 2023^:
• Roadside Billboards (over and under 25 square metres) - $236.4 million
• Roadside Other (street furniture, bus/tram externals, small format) - $124.7 million
• Transport (including airport) - $62.3 million
• ^^Retail, Lifestyle and Other - $120.1 million

Category figures 2022^:
• Roadside Billboards (over and under 25 square metres) - $224.5 million
• Roadside Other (street furniture, bus/tram externals, small format) - $107.1 million
• Transport (including airports) - $40.0 million
• ^^Retail, Lifestyle and Other - $114.1 million

Last month, OMA released its report for Q2 2023 and found the Out of Home (OOH) industry has had an 11.9 per cent net media revenue increase.

According to the report, the Out of Home (OOH) industry $283.2 million, up from $253.1 million* for the same quarter in 2022. 

Digital OOH (DOOH) revenue accounts for 68.1 per cent of total net media revenue year-to-date, an increase over the recorded 58.7 per cent* for the same period last year.

Year-to-date net revenue has increased 11.9 per cent per cent from the same time in 2022 and is $543.5 million.

At the time, OMA CEO Elizabeth McIntyre said: “Our continued robust revenue growth shows advertisers’ trust in our channel. It’s testament that our industry’s focus on clients and innovation is working.”

Read more: OMA report shows 11.9 per cent rise in revenue for OOH industry