QMS digital large format network expands in South Australia

QMS continues to expand its digital large format network, with four new premium assets in South Australia, affirming its premium presence and ability to deliver critical mass reach in the South Australian market.

The new premium billboards are strategically positioned on key Adelaide arterials will help deliver advertisers more than 23 million impressions a week, and will further contribute to the digital outdoor company’s highly influential national network offering for brands.

The new digital large format locations are at Mile End at South Road, "The Don" on Sir Donald Bradman Drive, Goodwood Road at Cumberland Park, and Anzac Highway in Keswick.

Alex Kerley, QMS chief revenue officer, said: "Over the past few years, we've been committed to strategically expanding our digital footprint as we focus on the most premium products in the most sought-after locations.

"Our new digital large format assets in South Australia reflect the quality that QMS is known for, enhancing our network and delivering stronger audience reach in South Australia for our clients.

"This latest expansion represents a major investment in the South Australian market and our ongoing commitment to providing advertisers with the ability to influence audiences through impact across our premium digital network," Kerley added.

QMS’ strategic focus on expanding its digital footprint in South Australia follows strong growth in Queensland, with a substantial investment in digital locations throughout Brisbane and the Gold Coast areas including the state’s largest external full motion billboard in the heart of Brisbane’s Queen Street Mall.

This comes after QMS was announced as the Official Outdoor Media Partner of Paralympics Australia ahead of the Paris 2024 Paralympic Games.

QMS will work closely with Paralympics Australia to promote the Paris 2024 Summer Paralympics, which will be held from August 28 to September 8.

The news follows the announcement that the digital outdoor company is also the Official Outdoor Media Partner of the Australian Olympic Team for the Paris 2024 Olympics Games and the 2026 Olympic Winter Games to be held in Milan-Cortina, Italy.