QMS expands Sydney network with Australian Turf Club deal
The agreement takes effect on 3 June 2024, and covers six locations along James Ruse Drive.
QMS has signed a new agreement with the Australian Turf Club to manage key assets at Sydney’s iconic Rosehill Gardens Racecourse, in an expansion of its existing NSW network.
The agreement takes effect on 3 June 2024, and covers six locations along James Ruse Drive, including two double-sided monopoles and a double-sided overbridge.
Located between Parramatta and Sydney Olympic Park, QMS said the new digital Rosehill Garden locations provide advertisers with access to the western Sydney growth corridor that reaches young mid-to-high income households.
Each year, Rosehill Gardens holds 25 race meetings, and is home to both the $5 million TAB Golden Slipper in March and the $10 million James Squire Golden Eagle in November.
The new agreement is part of the ongoing strategic expansion of QMS’ NSW network, which includes the City of Sydney premium digital street furniture network.
In the past year, QMS has added more than 10 new billboard locations in Sydney, including the Australian Rail Track Corporation’s out of home assets in Sydney.
QMS chief operating officer, Sara Lappage, said QMS was thrilled to be working with the Australian Turf Club for the first time.
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"Rosehill Gardens Racecourse is a vibrant lifestyle and entertainment destination, and these new premium digital billboards will further enhance our expanding Sydney network, allowing advertisers to gain even greater reach of a growing and influential western Sydney audience.”
Australian Turf Club head of commercial, Donna Forbes, said the team is looking forward to working closely with the team at QMS to develop new opportunities for key locations at one of the most iconic racecourses in Australia.
"QMS has a proven track record of market-leading digital innovation, bringing data and technology together to deliver audience led insights that deliver real results. We know they will be a great partner and will make a significant impact on our business," she said.
