QMS surfing a digital wave on the GC with The Beachley & The Fanning

QMS has further bolstered its digital outdoor portfolio, launching three new digital billboards across the Gold Coast.

Situated at the gateway to Surfers Paradise and named after Australian surfing icons, The Beachely and The Fanning are QMS’s latest additions to the Gold Coast Highway. As a double-sided portrait billboard, it has been strategically positioned on this major arterial to maximise uninterrupted viewing for traffic travelling in both directions.

The Beachely and The Fanning’s proximity to major tourist precincts, shopping hubs and the Gold Coast’s famous beaches provides advertisers with the opportunity to reach a diverse transient audience and delivers significant impact to those travelling to and from surrounding key coastal suburbs such as Southport and Broadbeach.

The third new landmark digital to be switched on this month, is located in the heart of Carrara’s major sporting precinct. Situated adjacent to Metricon Stadium and The Gold Coast Sports and Leisure Centre, this key billboard targets heavy traffic travelling along Nerang-Broadbeach Road as it flows inbound from the nearby Pacific Motorway.

Delivering a combined 1.4 million contacts per month, the launch of these three new digitals has been integral in delivering major brand campaigns in the lead-up to and during this month’s Commonwealth Games.

QMS CEO John O’Neill said: “We are so proud to have been able to expand our digital footprint on the Gold Coast as the world and Australia descended on the city for the Commonwealth Games. Our dominant digital billboard and street furniture portfolio across the region ensures our clients’ brands engage with more than 90% of consumers in this highly sought-after market.”