New Yarra River site at Southbank shines bright with QMS

The heart of Melbourne’s Southbank precinct has been transformed with the launch of QMS’s iconic digital billboard towering over the city’s Yarra River.

Labelled Yarra Promenade, the site stands tall amongst the city skyline, delivering 3.4 million contacts per month beside Melbourne’s Southbank and Crown Casino precinct.

The site captures the attention of all inbound vehicle traffic along Williams and Queensbridge Streets as well as the pedestrians walking the bustling Southbank and Yarra Promenades.

QMS CEO John O’Neill said “The Yarra Promenade is iconic in every sense of the word and is situated in one of Melbourne’s most famous locations. I am extremely proud to see another billboard as impactful and vibrant as the city itself become a major part of our quality digital portfolio. The launch of this landmark truly reflects our passion of developing iconic sites in iconic locations and marks an exciting trajectory of what is to come for QMS.”