Tiffany & Co, MECCA, JLR: oOh!media's Woollahra network launch partners
The audiences in the network have a median salary of $250,000 and property prices are 3.7 times higher than Sydney’s median.
oOh!media has revealed its launch partners for the digital Woollahra out of home street furniture network, including JLR Australia, MECCA, and LVMH’s prestigious brands Tiffany & Co., TAG Heuer, and Fendi.
The network is the first phase of oOh!’s Premium Sydney offering.
The screens are powered entirely by renewable energy and located in 10 affluent eastern Sydney suburbs including Double Bay, Bellevue Hill, Darling Point, Point Piper, Vaucluse, Paddington, Woollahra, Watsons Bay, Rose Bay, and Edgecliff.
The audiences in the area have a median salary of $250,000 and property prices are 3.7 times higher than Sydney’s median.
oOh! has launched the fully digital street furniture network following Woollahra Council's decision to award the long-term contract in July last year.
Rowena Vas, head of communication at JLR Australia, said the team was “delighted to be part of oOh!’s launch across the Woollahra network” as the brand is set to display its new 2024 Range Rover Sport campaign for the first time.
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“We are thrilled that our digital campaign will be powered by 100% renewable energy, which is in line with our 2030 sustainability targets.”
Paul Sigaloff, chief revenue and growth officer at oOh!, said the Woollahra network “represents an exciting milestone for oOh! and marks the first phase of our Premium Sydney network vision.
“We’re delighted to welcome luxury brands such as, JLR, Tiffany & Co.,TAG Heuer, and Fendi as launch partners. They understand the value of the audience, and their swift involvement reflects our ongoing commitment to deliver cutting-edge out of home advertising solutions for all brands.”
Woollahra is the first stage of oOh!’s Premium Sydney OOH network that is set to include the new Sydney Metro City and Martin Place Retail precinct.
Sydney Metro City includes eight new CBD stations – Barangaroo, Martin Place, Gadigal (Pitt Street), Crows Nest, Victoria Cross (North Sydney), Waterloo and new Metro platforms at Central and Sydenham; while the Martin Place Retail precinct will be the new home to Macquarie’s global headquarters and features retail and dining spaces as well as a new underground connection for Martin Place Station customers.
