TorchMedia launches Australia’s largest transit asset: 70m full wrap train carriage
Measuring over 70 metres long, the creative wraps four carriages.
Charles Sturt University has partnered with TorchMedia to launch the largest transit asset in Australia.
TorchMedia has launched the first full train wrap on Sydney Trains with foundation client Charles Sturt University. Measuring over 70 metres long, it wraps four carriages.
Following the popularity of showcases launched in 2017, TorchMedia invested considerable time in developing larger formats with Sydney Trains to meet advertiser demand. The Full Wrap format was created for the advertiser who truly wants to dominate the commuter environment on a large scale.
Kirsty Dollisson, TorchMedia managing director, said, “Executing this campaign has been a true logistical triumph. It has required the utmost cooperation between the Torch team, McCann, Charles Sturt University, Sydney Trains and our production and install partners. The execution took 28 hours to install over 280 square metres of material.”
“The ability to offer clients high impact options like the Full Wrap on a network that delivers one million journeys daily is what sets rail advertising apart from other mediums.”
The CSU wrapped train will run for 12 weeks across the Sydney Trains network, encouraging potential students to “Start Now”.
