Advertising
Showing 1 - 10 of 80 results
News holds attention: why journalism beats the infinite social scroll
While infinite social scrolling drains consumer focus, trusted journalism delivers the deep attention advertisers value.
by Duane Hatherly – Mar 31, 2026
Are you deliberately ignoring 37% of Australia?
Nine's Nathan Patrick argues that ignoring regional television audiences leaves massive brand growth off the media plan.
by Mediaweek Admin – Mar 17, 2026
Auto-blocking in the name of ‘brand safety’ is costing brands
Nine’s Ashleigh Thomas explores how automated brand safety tools are needlessly blocking advertisers from credible news content.
by Duane Hatherly – Mar 12, 2026
Is this Instagram video for a chicken shop the greatest local ad ever?
The internet seems to think so...
by Nama Winston – Mar 9, 2026
Why marketers are talking about ‘taste’ and what it looks like in practice
In an era of endless AI slop, marketers are relying on human ‘taste’ and authentic visuals to build real connections.
by Duane Hatherly – Mar 5, 2026
Zero alcohol advertising still encourages teenage drinking
Researchers say the findings highlight that zero‑alcohol marketing can function as indirect advertising for real alcohol.
by Nama Winston – Feb 24, 2026
CRA poaches Nine growth executive Helena O’Dowd to drive audio’s commercial push
O’Dowd will oversee industry-wide initiatives within CRA’s 2030 Strategic Plan.
by Natasha Lee – Feb 17, 2026
Forget being seen. Be felt. In advertising, visibility is important but overrated. We need to talk more about feeling. Deep down, gut-level feeling
Dave Jansen from Connecting Plots is picking a fight with the robots. He makes the argument for human-centered creative. "Nobody cares about a message unless it punches them in the feels."
by Talon Admin – Oct 7, 2025
Five minutes of junk food ads can spike kids’ calorie intake, study finds
'A clear message to policymakers: food advertising is driving excess calorie intake in children.'
by Mediaweek Admin – May 12, 2025
