JOY has been appointed to manage the media account of Picklebet, the Australian owned bookmakers.
Dan Wilkinson, head of user acquisition at Picklebet, praised the independent media and communications agency for its collaborative efforts with the brand and its current creative agency.
“JOY were a standout, understanding the creative strategy, working collaboratively with us and our creative agency partner on how this could be amplified and executed in non-traditional media, whilst creating value and differentiation,” he said.
Matt Keegan, Partner at JOY said “Right from the get-go, we felt Picklebet were a great fit for JOY given their deep belief in using creative thinking to challenge their industry.
“We are truly excited to work with Picklebet to grow their market share and business," he added.
Keegan joined the agency in May as a Partner alongside Philip Pollock to lead a new dedicated team that will put performance data and digital insight at the heart of JOY’s integrated service offering.
Pollock and Keegan are tasked with tooling-up data, technology, digital and performance capabilities across the agency’s people, systems and processes. They will also service existing client briefs and lead growth in the agency’s performance offering with new clients.
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
Simon Rush, Principal, JOY called the additions of Pollock and Keegan a statement of intent for the agency evolves its digital and data offering to help clients grow in a rapidly changing landscape.
“Phil and Matt are two of the most respected, talented and effective data and digital performance thinkers in Australia – we are delighted to have them join us,” he said.
“The addition of Matt and Phil won’t just help JOY get to the next level in performance media, it will enable us to evolve to the next level of sophistication as communicators and become the independent agency of the future.”
