Whooshkaa brings podcasts to Deezer with new partnership

Australian podcast technology platform Whooshkaa has announced a partnership with global streaming audio service Deezer.

A new one-click integration allows over 8,000 podcasters on the Whooshkaa platform to distribute their shows to Deezer’s 14 million active users across 180 countries.

Whooshkaa founder and CEO Robert Loewenthal noted the significance of the French-based Deezer: "Deezer is the music streaming and podcast platform of choice for millions of European listeners. Australian creators are producing some of the world’s best podcasts and this integration represents another opportunity for that content to be discovered by global audiences.”

Frédéric Antelme, VP content and productions at Deezer also commented: “We’ve seen first-hand how podcasts complement the overall music experience. Over the last few years, we’ve grown our podcast library to make sure fans can enjoy something new every day. Partnering with Whooshkaa means that even more podcasters can grow their audience, while listeners regularly get fresh content to suit their tastes.”

Whooshkaa hosted podcasts will now appear in Deezer’s Shows tab and in personalised recommendations based on user’s listening history and preferences.