AAP buys media analysis firm Mediaverse

Australian Associated Press (AAP) has acquired Melbourne-based media analysis firm Mediaverse.

Mediaverse will be merged with AAP’s media analysis arm, MRG, to create one of Australia’s largest media analysis companies.

In conjunction with AAP’s Medianet press release distribution and media contacts operation, the acquisition consolidates AAP’s position in the media intelligence industry.

AAP CEO Bruce Davidson

“We are pleased to welcome Mediaverse into the AAP fold,” said AAP CEO Bruce Davidson.

“Medianet has long been the market leader in media release distribution, and our analysis offerings highly valued. The addition of Mediaverse and its quality client roster will provide for further expansion and new media intelligence services.”

Mediaverse is an award-winning Melbourne-based analysis consultancy that works for a range of blue chip and government clients. In 2015 the International Association for Measurement and Evaluation of Communication (AMEC) awarded Mediaverse four awards, including the coveted Gold for the best worldwide Integrated Communication Measurement campaign.

Medianet managing director Michael O’Connell said bringing MRG and Mediaverse together will create many opportunities for clients, partners and our employees.