Are Media’s BEAUTY/crew launches a quarterly digital issue

Are Media’s BEAUTY/crew has launched a digital issue, aiming to provide its audience with deeper, thought-provoking long form content on the latest beauty trends. Each quarterly edition will have a seasonal focus and include a cover star, curated interviews, and features, all through a beauty lens. 

The inaugural summer Redefining Beauty issue features Australian beauty influencer Ash Paraskevas, who has almost 53,000 Instagram followers. In the digital issue, she speaks about her personal story of growth, self-love, and shelving the mainstream beauty standard. The issue also includes a guide to body self-care, summer makeup trends, celebrity news, easy how-tos, and an interview with MECCA brand manager Bridget Bond.

“The digital issue celebrates self-confidence and playing the beauty game by your own rules. Each edition will bring our audience an inspirational and seasonal edit that goes beyond the beauty surface," said BEAUTY/crew editor Samantha McMeekin.

“For our commercial partners, it offers brands the opportunity to engage with our audience through extended, luxury, and thought-provoking content that has longevity in the market.”

In September 2020 Are Media released its Beauty Voices survey which found that 50 percent of women aged 18-24 years were influenced into making purchasing decisions based on online reviews and/or sampling. Whilst 88 percent of all women stated they are more likely to buy if they have sampled the product first.

McMeekin added: “The research shows that, following sampling and online reviews, Gen Z are most influenced in their beauty choices through social media, YouTube and influencers. Ash was a natural fit as our first cover feature as a down-to-earth beauty influencer that relates with our readers. There will be a strong focus this year across BEAUTY/crew to grow reviews from influencers and experts who share the same passions.”

The first issue of BEAUTY/crew's digital issue is available online here.