Bec Judd cover kicks off STM’s 21st with a brand-ready flex

From its debut in 2004, STM has officially completed 21 years of inspiring and connecting West Australians.

To mark the milestone, the magazine is kicking off a month-long celebration throughout November, highlighting its legacy of style, storytelling and cultural influence.

The first commemorative edition features Bec Judd, revisiting her unforgettable 2004 Brownlow Medal moment and reflecting on her ongoing influence on Western Australian style and culture.

The feature also celebrates STM’s transformation from a Sunday newspaper insert into a glossy, premium lifestyle magazine, reaffirming its place as one of WA’s leading lifestyle and culture platforms.

Other featurettes include longtime columnist and radio personality Nat Locke, who reflects on her deep connection with STM readers, alongside showcases of STM’s award-winning storytelling, photography, and coverage of the people, places, and trends shaping the state.

Since its early days, STM has evolved into a premium platform reaching more than 236,000 West Australian readers weekly. Its style-savvy audience remains early adopters across categories such as dining, travel, beauty, fashion, home interiors, finance, and motoring.

Even after two decades, STM continues to uphold its commitment to trusted and aspirational storytelling from exclusive interviews and local fashion shoots to cultural insights that engage and inspire.

STM Editor Katherine Fleming said the anniversary is a testament to the magazine’s lasting connection with its audience.

“This milestone celebrates not only our storytelling but the premium platform we provide for brands to engage with an influential audience,” Fleming said.

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