Claudine Hall to leave Are Media's head of commercial marketing role

After just shy of nine years, Claudine Hall is leaving her role as Are Media’s head of commercial marketing, brand partnerships and PR.

A finalist for Mediaweek’s 2024 Next of the Best awards alongside Joyce Li in the Marketing – Media category, Hall joined the company in 2016. Her resume also includes marketing roles at Fairfax Media, Network 10, and ARN. 

See also: Mediaweek Next of the Best winners revealed: Henry Innis, Robert Irwin, Celia Garforth, and more

Originally joining the company when it was known as Bauer Media, Hall’s time covered the publisher’s rebrand to Are Media in 2020.

In February, Are Media appointed Carly Bowra to the role of director of marketing, with Bowra joining from the Seven Network where she was working as a marketing consultant.

Reporting to Are Media chief executive officer Jane Huxley and joining the executive leadership team, Bowra has been responsible for consumer and channel marketing across the company’s digital and print brands – including subscriptions, marketplaces and the retail channels across newsagents and supermarkets – as well as building additional marketing capabilities as the company expands its omnichannel and content commerce strategies.

At the time of her appointment, Bowra said: “No-one knows women like Are Media does. I’ve been a fan of Are Media’s omnichannel brands for a long time – as both a consumer and a marketer – so the chance to be part of these brands is a dream come true.

“Are Media is a remarkable business in terms of its content, its engagement, its connection to Australian women and its ability to attract audiences of intention. Jane and her team have exciting plans for the business, and I’m really thrilled to be part of it.”

Last month, Are Media announced the launch of two new digital marketplaces, delivering more than 14,000 products via The Australian Women’s Weekly and Home Beautiful brands.

The Australian Women’s Weekly marketplace has a focus on fashion, accessories, jewellery, shoes, homewares and gifts. The Home Beautiful marketplace focuses on home décor, kitchen, bed and bath, dining, and prints and art.

In particular, research for the new Home Beautiful marketplace found that 77% of the brand’s customers were interested in buying from it, 86% were focused on purchasing homewares and home décor, and 85% said they would spend up to $150.