Mamamia appoints Lanai Wiadrowski as NSW sales director
Mamamia has appointed former oOh! Media executive Lanai Wiadrowski as its new NSW sales director, strengthening its commercial leadership in Sydney.
Mamamia has appointed Lanai Wiadrowski to the newly created role of NSW sales director, as the publisher continues to expand its commercial presence in Sydney.
Reporting to Mamamia’s chief revenue officer Georgie Nichols, Wiadrowski will lead the NSW commercial team and build on the publisher’s recent growth by strengthening client and agency partnerships. She joins from oOh! Media, where she was NSW agency sales director.
Nichols said the new appointment was critical to supporting Mamamia’s momentum: “We’ve had an incredible year of growth, and to continue that momentum we needed a director to lead our NSW commercial team. It was critical to find a leader who shared our people-first mindset and who held strong and trusted relationships in market. Lanai stood out as the right candidate on every front.”
Wiadrowski said she was excited to join a publisher with a strong brand purpose: “What excites me most about this new role is the opportunity to deepen partnerships with our customers in new and meaningful ways. I look forward to working alongside such a talented team to help brands grow and stay relevant by tapping into Mamamia’s culture, community and connection, delivering real business impact.”
She will formally start on 29 September 2025.
Mamamia reaches over 7.5 million Australian women every month across its articles, podcasts, vodcasts, newsletters, social media platforms and live events, with a global reach of 73 million monthly across platforms.
