Over 700,000 Australians subscribed to Netflix, estimates Roy Morgan

Roy Morgan Research is now estimating that Netflix has grown to 737,000 household subscribers in July 2015. Roy Morgan has also revised its Netflix subscription figures for May (419,000 homes) and June (571,000) homes.

Tim Martin, general manager – media, Roy Morgan Research, says:

“Our ongoing month-by-month research is already giving some early indications of the newly competitive pay TV marketplace.

“For many years prior to the arrival of Netflix, total uptake of pay or subscription television had remained steadily in the region of 25-30% of households, unable to break through to a wider audience. Clearly, there was plenty of space for the market to grow.

“In just four months, Netflix has expanded the total market up to over a third of all homes. So far, it appears Foxtel hasn’t been damaged by the arrival of Netflix. It may turn out to be that the two are not direct competitors after all: Foxtel subscribers will view Netflix as an add-on provider, and non-subscribers were never going to get Foxtel anyway."