PubMatic partners with Foxcatcher to bring WorldView platform to programmatic advertisers
Peter Barry: 'We are empowering brands to reach audiences in a manner which prioritises privacy, while still driving meaningful performance.'
PubMatic has partnered with Australian data and technology specialist Foxcatcher.
This collaboration makes Foxcatcher's WorldView platform available to programmatic advertisers for the first time, via an integration with PubMatic's Connect.
WorldView, a customer data platform (CDP), aims to connect brands, customers and media without collecting personal or sensitive information, ensuring data privacy while enabling scalable activation. Through WorldView, advertisers can build customised modelled audience segments and achieve privacy-safe targeting through FoxID, Foxcatcher’s proprietary identity solution.
PubMatic’s Connect leverages addressable signals from across the internet with efficient, ROI-driven, privacy-compliant data targeting on the sell-side. The integration with WorldView enables advertisers to align custom-built audience segments with robust contextual data signals from Connect, to engage audiences across PubMatic's premium Australian supply.
"The partnership with PubMatic enables seamless connections between brands and customers, powered by the FoxID identity solution," said Varun John, general manager of Foxcatcher. "This allows us to strategically target audience segments modelled through WorldView whilst aligning with key contextual signals to drive stronger performance."
Peter Barry, vice president, commerce and audience solutions, APAC at PubMatic, said: "As privacy regimes evolve and reliance on third-party cookies decreases, this partnership with Foxcatcher offers a timely and powerful solution for advertisers.
"By integrating PubMatic's Connect with Foxcatcher's Worldview, we are empowering brands to reach audiences in a manner which prioritises privacy, while still driving meaningful performance."
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This partnership comes after PubMatic teamed up Internews, an international non-profit that supports independent media in over 100 countries, earlier this year.
The partnership makes advertising across responsible content accessible on a global scale, allowing brands to embrace news-encompassing marketing strategies that produce social impact and economic returns and enable them to reach and gain affinity with more customers.
