ARN launch KIIS 101.1 TVC for the Jase and Lauren $50k Word Play

ARN’s KIIS 101.1 have launched a new TVC to promote Jase & Lauren’s $50K Word Play.

What are Jase & Lauren thinking? That’s the question Melbourne audiences will be asking every day as they put themselves to the test playing Jase & Lauren’s $50K Word Play.

To play, contestants just need to say the first word that comes to mind for each of the five random words and if the words match with either Jase or Lauren that’s a $50K win! Every day a new Jase & Lauren TVC will air with the next day’s five random words – to give listeners an even better chance to win. 

The TVC developed by Emotive, launched on Sunday and will change out daily. The campaign will run for three weeks.

In March this year, the station announced that one half of Jase and PJ, Polly “PJ” Harding was quitting the show to return home to marry her fiancée BJ. Her departure marked the end of a six-year on-air Jase and PJ partnership – three in New Zealand and three in Australia.

On her appointment, ARN’s chief content officer, Duncan Campbell said: “KIIS 101.1 will now deliver Melbourne’s ‘show in the know’. Together with their love and passion for Melbourne, Jase & Lauren in the Morning will be fun and fresh, keeping listeners in the loop across all the news around town.

“Lauren was part of our KIIS Summer Breakfast Show and was an immediate hit with listeners for her likeable nature and infectious laughter. We are so pleased she will now be joining Jase, she was the perfect choice to take over from Polly ‘PJ’ Harding after she announced she was leaving KIIS to return home to New Zealand.

“Jase and Lauren each have a terrific sense of humour, plus their easy-going rapport makes them a perfect fit for the show and KIIS 101.1. They will be a dynamic duo in the Melbourne market.”