ARN’s creative team design 8D audio for Kyle & Jackie O's Haunted House
• The launch comes ahead of this year's Royal Easter Show
Ahead of this year's Royal Easter Show, where the KIIS 1065 Kyle & Jackie O Haunted House is making its return, listeners are being invited to join the pair to experience a new 8D audio journey like no other.
Designed by ARN's creative team, this unique audio experience allows listeners at home to immerse themselves, alongside Kyle & Jackie O, into the middle of an eerie room where people and voices magically 'move' around them.
Kyle & Jackie O recorded the audio using a specialised microphone and must be listened to with headphones for the full experience. 8D audio uses the principles of binaural recording to trick our brains into thinking that sounds are coming from different places in three-dimensional space.
Michael Dargan, ARN's head of creative, said: "Many brands are beginning to look at Audio beyond simply an effective advertising channel but as an opportunity to evoke a sensory response from their audience. This piece of Immersive Audio does just this, taking its audience on a rollercoaster ride of fear and excitement as they experience the Haunted House alongside Kyle and Jackie O."
KIIS 1065's Kyle Sandilands said: "Usually it's the freaks inside the haunted house that get all of the praise, but this year it's the equally terrifying freaks inside the recording studio who have stolen the show. The sound is out of this world!”
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This year, visitors will experience a full sensory ride, including creepy scents and other surprises, guaranteed to send pulses racing.
ARN is celebrating the return of The Sydney Royal Easter Show with Kyle & Jackie O’s Haunted House and the KIIS Eye making a comeback for 2022. The network will also debut the new WSFM Jonesy & Amanda’s Loaded Churros in the Show Food arena.
Listen to KIIS 1065 across the day for your chance to win tickets to the Sydney Royal Easter Show. The Sydney Royal Easter Show launches on April 8 and runs until April 19.
