Rio Report: The action continues despite Census

Despite the distraction of the Census last night, Seven continued to serve up big audiences for its Olympic sponsors with 1.18m watching after 7pm.

Seven's combined channel share pushed above 42% with the primary channel accounting for 28.9% of that share.

Seven is reporting big digital audiences too with an update this morning that after four days it has delivered a total of 10.1m streams across the first four days of the Rio Games. 3.2m of those were on day four. Perhaps people could not complete the Census online because of the 7Olympics app traffic!

Sunrise got a good bump yesterday with coverage of an Olympic gold medal win after 8am. The average audience between 7am and 9am was 473,000, well ahead of Today on 297,000.

Seven News started with 1.39m, but the 6.30pm number is only 998,000 because there was no second half news (Today Tonight) in Adelaide and Perth.

In Rio Today did 1.18m followed by the Evening slot on 962,000. Late night did 574,000.

During the day the audience was 623,000 after 9am and then 577,000 for the highlights afternoon after 2pm.