Olympics
Showing 1 - 10 of 83 results
Knobby is delivering the dream world we were promised where all underpants are NFC enabled
Rapidly-expanding DTC underpants manufacturer Knobby is pushing beyond social media sales platforms to have serious real world impact.
by Talon Admin – Oct 21, 2025
Knobby named official underwear supplier and brand partner for Australian Olympic Team
Knobby has entered a brand partnership with the Australian Olympic Committee as the official underwear supplier for the Milano Cortina 2026 Winter Olympics and Senegal 2026 Youth Olympic Games.
by Mediaweek Admin – Aug 22, 2025
How Woolworths tapped into Olympic and Paralympic momentum to reach Gen Z
Andrew Hicks: 'We took the opportunity to show up a little differently on TikTok, stretching our brand tone and personality to ensure we captured attention.'
by Alisha Buaya – Feb 17, 2025
ARIA reveals adland nominees for Best Use of an Australian Recording in an Advertisement
Annabelle Herd: "Using Australian music allows brands to connect with their markets more authentically with home-grown sounds."
by Alisha Buaya – Sep 27, 2024
QMS reports reach of 11.5 million Australians through Paris 2024 digital screen network
Tim Murphy: "The reach and impact of our Paris 2024 Digital Screen Network was remarkable."
by Alisha Buaya – Sep 26, 2024
AAMI and Ogilvy's Olympic ad stands out among agencies hoping for more 'fun and goofiness'
Emotive's Gerad Petherbridge, DDB's Jenny Mak, and BMF's Casey Schweikert share their favourite Olympics campaigns, and why the "conservatism that surrounds the Olympics has an impact".
by Mackenzie Book – Aug 13, 2024
CMOlympics: Woolworths CMO Andrew Hicks on inspiring 'optimism, growth, and togetherness'
"It's more than just a sponsorship. It's about supporting the health and wellbeing of all Australians."
by Talon Admin – Aug 12, 2024
CMOlympics: Vin Naidoo on the power of Toyota's 'Team Everyone'
"Despite the way audiences are changing their viewing behaviours, FTA TV has a role to play in storytelling to mass audiences."
by Talon Admin – Aug 6, 2024
CMOlympics: Old El Paso's Surini Perera on driving 'good noise'
"ROI for Old El Paso is aligned to short and long-term goals. Consumption of product is important, but our marketing ambition is to also drive brand consideration."
by Talon Admin – Aug 4, 2024
CMOlympics: Allianz's Shez Ford on creating 'community and connection'
"The team is working like a media newsroom to be reactive in every moment and it’s a new approach for Allianz and it’s working."
by Talon Admin – Aug 2, 2024
