ROLLiN’ challenges assumptions around young drivers with Safe ’n Save campaign

ROLLiN’ Car Insurance is putting the brakes on outdated assumptions about younger drivers in its latest campaign via Paper Moose.

The national campaign for ROLLiN’s Safe ‘n Save app celebrates drivers for their driving habits rather than judging them by age group.

The work puts authentic, vibrant individuals against distinctive urban backdrops to play into assumptions about young drivers.

These are then comedically flipped to show that safe habits are just as important to young drivers as anyone else.

Paper Moose ECD Nick Hunter said the agency “wanted to craft something visually distinct for the category, with a bit of humour, to challenge perceptions of younger drivers.”

“Thanks to Safe ‘n Save, now they can own safer driving,” he said.

ROLLiN’s head of marketing, Annabel Causer, said the brand is all about supporting young drivers on their journey.

“Rather than echoing the usual storyline, we’re flipping the script,” she said.

“With Safe ‘n Save, customers are rewarded for their safe driving, and not their age.”

The campaign is rolling out across socials, DOOH and audio.

Credits

Client: ROLLiN’
Head of Marketing: Annabel Causer
Marketing Specialist: Amy Gyurasits
Agency/ Production: Paper Moose
Executive Creative Director: Nick Hunter
Head of Client Services & Production: Hannah Day
Head of Strategy: Annabelle Rogers
Creative Director: Jeremy Willmott
Senior Creative: Claire Sutton
Senior Creative: Jazz Twemlow
Design Lead: Kenn Huang
Designer: Evelyn Tran
Producer: Jake Brennan
Director: Kids of Bill
Editor: Oliver Trauth-Goik
Sound Design & Mix: Electric Sheep Music

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