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BIG W appoints Ryan Gracie as Chief Customer & Revenue Officer

Ryan Gracie: 'This is an immense privilege, and I'm eager to contribute to a brand that is so deeply woven into the fabric of Australian family life.'

By Alisha BuayaPublished Jul 25, 2025
2 min read
Ryan Gracie BIG W

Big W has appointed Ryan Gracie to the role of Chief Customer & Revenue Officer of the department store chain.

Gracie joins from MyDeal.com.au where he was Chief Marketing Officer for the past four years. He took to LinkedIn in on Thursday to share the news and called his career journey, calling it "the most significant step yet on that path."

"I'm incredibly excited and humbled to announce that I've commenced my new role as Chief Customer & Revenue Officer at BIG W," he wrote.

"This is an immense privilege, and I'm eager to contribute to a brand that is so deeply woven into the fabric of Australian family life.

"This new chapter wouldn't be possible without the profound lessons and unwavering support I've received over the past four years."

Gracie thanked his many colleagues and mentors, and said: "As we transition MyDeal into Big W, I'm grateful to continue working alongside the Woolworths MarketPlus team, who will undoubtedly thrive under the transformational leadership of Mark Mansour (Chief Development & Strategy Officer at Woolworths MarketPlus)."

Looking ahead at his role at Big W, he said: "I now get the privilege of learning from and collaborating with Big W's Managing Director Dan Hake (Managing Director Big W), joining his high-calibre executive team... I'm extremely grateful for the opportunity to work closely with Michael Laxton (CMO at Woolworths Group) and his broader team, drawing on his exceptional marketing leadership.

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"The future is bright for Big W."

Prior to joining MyDeal.com.au as Chief Marketing Officer, he was the Chief Marketing Officer at Catch.com.au for five years, and Global Marketing Director for Funtastic Limited which manufactures and distributes toys, sporting and homewares products.

Top image: Ryan Gracie

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