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BIG W

Showing 1 - 10 of 15 results

This was Australia's most complained-about ad in 2025
Advertising

This was Australia's most complained-about ad in 2025

From flipping the bird to digging for gold, it turns out we might be bigger prudes than we think.

by Natasha LeeMar 6, 2026

Australia’s end-of-year sales drive near-universal online shopping surge
Data

Australia’s end-of-year sales drive near-universal online shopping surge

98.5% of the online population aged 14+ - visiting retail and commerce websites and apps in December.

by Natasha LeeJan 22, 2026

The brands that defined Australia's Christmas advertising legacy
Advertising

The brands that defined Australia's Christmas advertising legacy

The findings show that emotion remains the number-one driver of attention.

by Natasha LeeNov 13, 2025

Big W taps into everyday chaos and asks: "How Good's That?'
News

Big W taps into everyday chaos and asks: "How Good's That?'

Ryan Gracie: 'This is real life, it’s relatable, it’s raw, and it’s absolutely brilliant work from an incredible team.'

by Alisha BuayaSep 9, 2025

BIG W appoints Ryan Gracie as Chief Customer & Revenue Officer
Marketing

BIG W appoints Ryan Gracie as Chief Customer & Revenue Officer

Ryan Gracie: 'This is an immense privilege, and I'm eager to contribute to a brand that is so deeply woven into the fabric of Australian family life.'

by Alisha BuayaJul 25, 2025

Oh baby! Are Media's Bounty Parents and BIG W partner to support new and expecting families
News

Oh baby! Are Media's Bounty Parents and BIG W partner to support new and expecting families

The initiative leverages Are Media's long-standing influence in the parenting space.

by Natasha LeeJul 17, 2025

Woolworths and Disney launch ‘Disney Discs’ collectible
News

Woolworths and Disney launch ‘Disney Discs’ collectible

Woolworths and BIG W have teamed up with Disney to launch Disney Discs, a new collectible series celebrating 70 years of Disneyland Resort in California.

by Tom GosbyJul 9, 2025

BIG W rolls out live shopping strategy - driving engagement w/ video hosts and product experts
News

BIG W rolls out live shopping strategy - driving engagement w/ video hosts and product experts

Sally McLean: 'Live shopping is more than a trend, it’s a game-changer for how we can engage with our customers - providing a value add experience.'

by Alisha BuayaJun 5, 2025

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