Woolworths and Disney launch ‘Disney Discs’ collectible

Woolworths Group has partnered once again with The Walt Disney Company to launch Disney Discs, a new collectible series designed to mark the 70th anniversary of Disneyland Resort in California.

Launching on July 16 and running until August 26, the campaign will span Woolworths Supermarkets, BIG W, Metro and MILKRUN, offering one Disney Discs pack for every $30 spent in-store or online. Each pack includes a collectible disc and a matching card, featuring characters and scenes from Disney, Pixar, Marvel and Star Wars.

Disney Discs

In a first for the supermarket’s collectible programs, the accompanying $12 collectors album includes a foldable game board and 3D buildable replicas of Disneyland attractions such as Star Wars: Galaxy’s Edge and Avengers Campus, aiming to bring an interactive element into the home.

“We know our customers love Disney collectibles and we’re pleased to be bringing a bit of extra magic to their shop,” said Michael Laxton, Chief Marketing Officer, Woolworths Group. “The board game in the collector’s album will give families even more ways to connect and play together.”

Disney Discs

Among the 40 discs to collect is an ultra-rare ‘Partners Statue’ featuring Walt Disney and Mickey Mouse with Sleeping Beauty Castle – only a handful of these will be in circulation.

Tim Everett, Vice President and General Manager, Consumer Products Commercialisation, The Walt Disney Company Australia & New Zealand, said: “As we celebrate the 70th anniversary of Disneyland Resort in California, we’re so happy to unveil this special commemorative collection of Disney Discs.”

Customers can also earn up to three additional packs per shop by purchasing participating products. Exclusive offers will also be available to Everyday Rewards members to help complete collections.

Top image: Andrew Harley, Head of Marking: Retail and Trade at Woolworths

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