Samsung Ads Behind The Screens: Jonathan Henshaw's principles for brand growth
"Hopefully a few people in the room took away some notes for themselves"
Advertising Week APAC saw flocks of media, agency and adverting industry folk make the trip to Sydney’s Luna Park earlier this month. Mediaweek was on the ground, covering the event alongside Samsung Ads, and speaking to some of the event’s major players.
Mediaweek chatted with Jonathan Henshaw, head of product and innovation at Ryvalmedia, and asked him about how his Advertising Week panel – Growing Brands in the New Economy – went.
"It was really good," Henshaw said. "At the end of the day, we just wanted to get across the fact that we need to grow brands in the new economy. And we put forward the seven principles that we had, so hopefully a few people in the room took away some notes for themselves."
When asked what some of the principles that he could give on the spot were, Henshaw said "We spoke about embracing digital transformation focusing on innovation and flexibility within the organisation and adopting customer centric approaches."
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Last month, Mediaweek and Samsung Ads launched a video series called Behind the Screens.
The five-part short-form series presents interviews conducted by Mediaweek editor-in-chief James Manning.
Each episode features a key player in the TV sector who shares insights about the latest trends in the sector from changing viewing habits to advertising business models. The guests have been brought together to discuss challenges, opportunities and the transformation of the TV landscape.
Guests across the series feature executives from Nine, Seven, Foxtel Media, Paramount ANZ, the IAB, EssenceMedia and Samsung Ads.
Samsung Ads is Advanced TV advertising. Its smart TV advertising solutions are built on data from millions of Smart TVs in Australia.
You can watch and podcast Behind the Screens powered by Samsung Ads.
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Top image: Jonathan Henshaw
