Samsung Ads
Showing 1 - 10 of 31 results
Samsung CTV home screen ads deliver strong ROAS for Tangerine via AdUnion
The campaign reached around two million Aussie households through Samsung Ads.
by Vihan Mathur – Jan 14, 2026
Study finds size really does matter when it comes to home screen ads
The device sets the ceiling for attention.
by Vihan Mathur – Nov 24, 2025
Cathay Pacific focused on connected TV with Aria Suite campaign via Samsung Ads
Cathay Pacific has introduced its Aria Suite through a Connected TV campaign with Samsung Ads, reaching nearly one million households across Australia.
by Mediaweek Admin – Sep 30, 2025
With 135 FAST Channels and rapid viewer CTV takeup, LG Ads is keen to grow local relationships
In his first interview with local media, Alex Blundell Jones tells Mediaweek about the growth of the local sales team as he establishes local relationships in the market.
by Talon Admin – Sep 2, 2025
Samsung Ads makes hires former Foxtel Media and NBCUniversal hires to join team
Alex Spurzem: 'Carla and Levi’s leadership will not only strengthen our team as we deliver smarter capabilities for advertisers, but also ensure our clients’ campaigns are optimised to their fullest potential.'
by Alisha Buaya – Jul 8, 2025
Netflix joins think tank Video Futures Collective
The move represents a formal entry into Australian industry conversations around ad-supported streaming models.
by Natasha Lee – Jun 16, 2025
Magnite and Samsung Ads expand partnership to enhance audience addressability in streaming
Ryan Kenney: 'As ad-supported streaming continues to rise in popularity, Samsung Ads is at the forefront of delivering best-in-class experiences to viewers worldwide.'
by Alisha Buaya – Apr 10, 2025
Streaming's surge signals new era for Aussie TV ads, says Samsung ads boss
'Alex Spurzem: 'Streaming is the new norm. A third of new Samsung TVs aren’t even being connected to an antenna. That’s a clear signal from consumers that traditional broadcast is no longer their default.'
by Emma Shepherd – Apr 8, 2025
How the 'Rule of 30’ can help advertisers deliver greater impact in key demos
The study modelled the effects of different TV advertising budget allocations across linear and streaming.
by Alisha Buaya – May 31, 2024
Samsung Ads launches data clean room solution with InfoSum
Richard Knott, GM ANZ at InfoSum, said the partnership will empower the smart TV company to use its first-party data.
by Alisha Buaya – Apr 22, 2024
