Scroll Media hires Costa Panagos as digital sales manager

Scroll Media has hired Costa Panagos as digital sales manager to strengthen its Scroll Gaming capability.

Panagos brings his experience in gaming advertising and media sales to the digital publisher network. He joins after almost two years with Amazon as an account executive at Twitch, and three years in media sales at News Corp. He also recently completed a Twitch Gameplan certification.

"I am really impressed with the enormous reach of Scroll Media’s gaming network and our ability to reach gamers across all aspects of the gaming funnel from streaming, influencers, integration and gamification," Panagos said.

Scroll Media Australia is headed up by Adam DeRoma, who sits on the IAB Australia Gaming Council. He said the company is committed to growing the share of in-game advertising revenue spend with continued education and global case studies.

"With our exclusive partnership of four years with Gameloft plus partnering with Player Media and more broadly iion, Scroll Media is able to showcase the best of the in-game advertising best practice and champion the growth of the category," DeRoma said.

Gameloft and Scroll Media produce several branded mini games for Australian brands such as Universal Pictures and McDonald's.

Scroll Media’s GM Scott Hughes said: "Advances in game advertising continue to grow with new innovative ways for brands to be involved alongside streaming, so we are delighted to have game advertising expert Costa Panagos join our team.”

Scroll Gaming is the largest division of Scroll Media, which also represents the advertising sales for over 20 premium publishers in Australia and NZ with proprietary tech and exclusive data. Scroll Media reaches over 9 million monthly unique users in Australia, including mastheads such as The Roar, Supercars, Healthline, and Cnet, according to Ipsos' December 2023 results.

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Top image: Costa Panagos