Scroll Media partners with Nativo
Scott Hughes: "Nativo's unique technology and expertise in native advertising will significantly enhance our capabilities."
Scroll Media is partnering with Nativo, a content and technology company.
The collaboration aims to offer innovative and effective solutions for brands and publishers across the region.
By partnering with Nativo, Scroll Media said it will leverage Nativo's advanced technology to deliver seamless content experiences that drive better results for advertisers and enhance user experience for audiences.
"Nativo's unique technology and expertise in native advertising will significantly enhance our capabilities," said Scott Hughes, general manager at Scroll Media.
"This partnership will allow us to provide our clients with more sophisticated, data-driven content solutions that align with the evolving digital landscape."
By integrating Nativo’s technology, Scroll Media said it will offer enhanced content delivery, advanced analytics, and improved audience targeting.
"We are thrilled to partner with Scroll Media and expand our footprint in the New Zealand and Australian markets," said Casey Wuestefeld, VP of business development at Nativo.
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"Scroll Media's extensive network and expertise, combined with our innovative technology, will set a new standard for content and advertising solutions in the region."
Scroll Media's partnership with Nativo comes off the back of its recently announced partnership with Dailymotion Advertising.
Dailymotion Advertising is Dailymotion’s video marketing platform based in France. It brings together over 5,000 professional content publishers using its video technology.
The Dailymotion video player is an instream solution, compliant with MOAT and IAS, achieving 85% viewability with no UGC content. Dailymotion stated that for advertisers, the partnership unlocks full-funnel video performance, providing deep consumer behaviour insights, high-impact video ad units, and cookieless data solutions.
Vijay Kunduri, Dailymotion Advertising MD of APAC said: “We are delighted to partner with Scroll Media for video advertising sales representation in Australia, given the success of their Gameloft partnership, another Vivendi owned company.
“We are happy to provide brands in Australia with premium instream inventory at scale, along with our proprietary data solutions for media planning and measurement.”
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Top image: Scott Hughes and Casey Wuesterfeld
