Seven announces broadcast partners and sponsors of the 2023 AFL season

The Seven Network has announced the broadcast partners and sponsors for its 2023 AFL season, which kicks off when Richmond take on Carlton at 7.00 pm AEDT tomorrow night, live and free on Seven.

In 2023, Seven's AFL sponsors will reach more than 14 million Australians a year across the biggest games each week. In addition, sponsors will have exclusive access to the AFL Grand Final and the Brownlow Medal.

Joining Seven’s coverage as broadcast partners are Toyota, AAMI, Macca’s, Harvey Norman and Bunnings.

Sportsbet, Coles, Telstra, Industry Super Funds, Hostplus, CBUS, NAB, Asahi Beverages, Uber Eats, Chemist Warehouse, OMO Ultimate, Cash Converters, Bundaberg Brewed Drinks, Tradie Underwear and Colgate-Palmolive join as broadcast sponsors, with additional brands signing on as local market sponsors.

FAST channels and new show pages on 7plus’ AFL Hub will create new ways for brands to connect with audiences, and 7NEWS.com.au will be a major destination during live coverage with a brand new match centre and expert analysis.

Seven’s coverage of the 2022 AFL Grand Final was the #1 program of the OzTAM survey year, reaching 5.76 million Australians on Channel Seven and scoring an average total television audience of 3.06 million viewers.

Kurt Burnette, Seven West Media chief revenue officer, said: "Seven’s live and free AFL coverage delivers clients the biggest TV marketing opportunity in Australia across the country’s most-loved sport.

"With Seven’s unmatched market proposition, there has been an exceptional level of brand commitment to our AFL coverage this year, with an influx of both returning and new partners coming on board," he said.

Rob Maclean, Seven West Media national sport sales director, said: "Brands recognise the incredible power and value of Seven’s AFL coverage as the perfect platform to build awareness, target hard-to-find audiences at scale and drive genuine business results.

"Seven’s AFL provides the most powerful 30 second ad break in Australia after every goal, and with our broadcast and digital rights extended until 2031, we can forge strong partnerships with brands looking for consistency and longevity to deliver effective brand outcomes."

In September 2022, Seven secured the AFL media rights from 2025 to 2031, covering broadcast and – for the first time – digital rights. From 2025, 7plus will be the new home of the AFL for Seven’s fans and advertisers, offering viewers access to AFL games and video content live and free.