Shopper adds new Melbourne venue to network of shopping centres
• The out-of-home media owner has added Casey Central to its national centre network
Shopper has added Casey Central, in metropolitan Melbourne, to its national centre network, growing its existing partnership with Haben Property Fund.
Shopper is the fastest growing offline media business in Australia, with a portfolio of over 450 shopping centres nationwide.
Shopper’s Chief Executive Officer, Ed Couche, said, “Casey Central is a great addition to our network, located in Narre Warren, one of Melbourne’s fastest-growing suburbs, with a family and lifestyle focus.
"Casey Central offers an opportunity for advertisers and brands to connect with shoppers in the buying mindset and deliver high impact and engaging shopping experiences to local customers.”
Casey Central is integral to the growing south-east Melbourne community and is home to Coles, Aldi, Woolworths, and Kmart, plus over 96 speciality stores, providing advertisers with unrivalled opportunities to target a wide variety of customers.
Haben Property Fund’s head of investment management Antony Keenan said, “Haben are excited to expand our partnership with Shopper at Casey Central. Shopper’s ultra-thin blade units enhance the shopping environment at Casey and will help drive deeper customer engagement in-centre.”
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Couche added, “Haben is a privately owned Australian property fund, with a focus on meeting the needs of local customers. We are proud to be working with a fast-growing property partner, who believes in local centres supporting local communities.”
Shopper’s 100% digital out-of-home advertising screens now feature in over 450 shopping centres across the country. With data-driven advertising capability, Shopper allows brands to amplify campaigns in retail environments where buying decisions are made and acted upon.
Earlier this month, Shopper announced its commitment to sustainability by becoming a carbon-neutral business certified by the Federal Government’s Climate Active Carbon Neutral Program.
The retail out-of-home media company is offering carbon neutral advertising to its clients and partners.
Shopper is currently undertaking an audit with the help of Ndevr Environmental to calculate the baseline annual greenhouse gas emissions (GHG) created by the business across its nationwide network of 100% digital out-of-home advertising screens.
